We are here to witness the creation and abet it. We are here to notice each thing so each thing gets noticed. Together we notice not only each mountain shadow and each stone on the beach but, especially, we notice the beautiful faces and complex natures of each other. We are here to bring to consciousness the beauty and power that are around us and to praise the people who are here with us. We witness our generation and our times. We watch the weather. Otherwise, creation would be playing to an empty house.
According to the second law of thermodynamics, things fall apart. Structures disintegrate. Buckminster Fuller hinted at a reason we are here: By creating things, by thinking up new combinations, we counteract this flow of entropy. We make new structures, new wholeness, so the universe comes out even. A shepherd on a hilltop who looks at a mess of stars and thinks, ‘There’s a hunter, a plow, a fish,’ is making mental connections that have as much real force in the universe as the very fires in those stars themselves."
At Nextness, we believe that content doesn’t have to be new to be meaningful. So for the next few weeks, we’re going to go back through more than a year’s worth of Linkness reading round-up posts and pull some out when we think they still have relevance. The first one we’ve named “self-help.” It’s tongue-in-cheek, but as our popular side-project WHY? showed, working in communications and the creative industry can be hard. Here’s our favourite advice for how to get out of a slump.
You wonder if you’re good enough.
You don’t know why you do what you do.